Tuesday, October 25, 2011

Patek Philippe Ad New Yorker Magazine November 23, 1963


Patek Philippe Ad
New Yorker Magazine
November 23, 1963

This Patek Philippe ad was published in the New Yorker Magazine on November 23, 1963 and it states:

Patek Philippe has left a deeper impression on the world of watchmaking than any other watch.


This ad features the really cool 18kK Patek Philippe Men's Perpetual Calendar, Minute Repeater Pocket Watch at the top, which is a Reference 844. The Reference 844 is also known as The American Digital Perpetual Calendar Pocketwatch.

This image appears courtesy of Antiquorum Auction House, and shows in better detail, the linear aperture which indicates month, date, and day of the week as well as the phases of the Moon. This is a super-clean, simple look for which Patek Philippe is renowned.
It is fascinating to note the ad at the top of this story was published just when U.S. President John Kennedy was assassinated. The following photo was taken on November 22, 1963. As a side note, JFK wore a Patek Philippe wristwatch, but I have not been able to find a photo of it yet.


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